DE EXPLORER
Brand identity & website for a financial admin partner built for freelancers.
Client
DE EXPLORER
Services
Brand strategy · Visual identity · Web design & development
Year
2024
Industry
Financial services for ZZP'ers
"Bij Mizen helpen wij jouw onderneming groeien en bloeien."
At Mizen, we help your business grow and thrive.
01.
The challenge
BRAND VOICE
Aimed at young freelancers with a one-person business — a tone that balances 50% playfulness with 50% professionalism.
Many entrepreneurs feel uncertain about their financial administration and carry a quiet fear of the tax authority. Mizen exists to give business owners confidence in their own companies and take that burden off their hands — turning the unfamiliar and confusing parts of finance into clarity and support, so entrepreneurs can keep growing.
"You're moving from a heavy storm into calm waters."
02.
The concept
Mizen means 'scale' in Arabic — the idea of balance runs through everything, from the name to the mark.
03.
Visual identity
Wordmark
The custom rounded typeface carries two arc marks — a smile above the "i" and an inverted arc below the word — together forming a balance scale symbol.
Teal · Lavender · Off-white · Navy — four primary colorway combinations.
Logo mark
The hourglass-and-ring mark abstracts the balance concept into a standalone symbol — the two opposing arcs through a double circle read as scales at a glance.
The balance motif — two mirrored arcs in a double ring — is the brand's most versatile standalone asset.
Color Pallete
PRIMARY
Balans
#03444E
Plezier
D2C7F7
Zen
#F4F3ED
Integriteit
#191930
Secondary
Balans
#03444E
Plezier
D2C7F7
Zen
#F4F3ED
Integriteit
#191930
The primary colors carry a youthful, fresh energy while staying professional; the secondary palette balances liveliness with calm.
04.
Brought to life
Social templates
DE EXPLORER
Veenendaal
Zorgeloos ondernemen
Bekijk wat bij jou past
DE EXPLORER
Veenendaal
Zorgeloos ondernemen
Bekijk wat bij jou past
DE EXPLORER
Veenendaal
Zorgeloos ondernemen
Bekijk wat bij jou past
De halve cirkels, symbolisch voor balans, worden in de posts gebruikt. Op sociale media wordt uitsluitend Source Serif 4 gebruikt voor de H1 — voor een extra dimensie van speelsheid.
Stationery & print
Environmental & signage
The balance motif — two mirrored arcs — recurs across social templates, print, and signage, reinforcing recognition everywhere the brand shows up.
05.
The website
The identity carries through into a full website built to convert — from first visit to booked intake.
